Cleveland, OH – Kraft Fluid Systems Adds Mobile Hydraulics Veteran to Lead Michigan Sales Effort
Bert Reynolds brings more than 30 years of experience to the Kraft team.
Kraft Fluid Systems announces the addition of Bert Reynolds as territory manager for the state of Michigan. Reynolds brings 30 years of technical sales and marketing experience in the mobile hydraulics equipment industry to the Kraft team.
Reynolds joined the Kraft sales team in September after a successful 7-year career with now Dana Incorporated, focusing on OEM drive solutions and distribution sales of Fairfield Torque Hub® and Graziano branded driveline products. Prior to this, he spent 18 years with Kawasaki Precision Machinery USA as a senior level sales and marketing executive for the Americas growing the hydraulics business to over $75M annually. Reynolds is well versed and experienced in off-road equipment manufacturing, design, and promotion with special expertise in hydraulics, planetary gear assemblies, custom gears, and other driveline assemblies.
“We are excited to have Bert join the Kraft team,” said Scott Durand, vice president of sales and marketing for Kraft Fluid Systems. “Bert has the exact experience, skill, and energy to hit the ground running with Kraft. He’s been a great resource for us over the years in his previous positions. We all look forward to working with Bert to help him grow our power transmission and hydraulic business in Michigan.”
Reynolds is a graduate of Michigan State University earning a bachelor’s degree in mechanical engineering and attended the University of Illinois at Chicago for his MBA in finance and marketing. He and his wife and daughter live in the Grand Rapids area where they enjoy outdoor activities including mountain biking, boating, and snow skiing in their spare time.
About Kraft Fluid Systems Inc.
Kraft Fluid Systems is the leading industrial distributor of hydraulic equipment and provider of mobile drive solutions in the Midwest US. The company sells, services and inventories world-class mobile hydraulic equipment. With more than 45 years of experience, Kraft is the preferred distributor when seeking hydraulic components, power transmission equipment and electronic controls for mobile OEM integrated solutions.
Kraft Fluid Systems is known as the mobile hydraulic experts. The employee-owners at Kraft have the technical expertise and knowledge to provide the best custom solutions based on decades of hands-on experience and training like no other in the industry. We have the expertise, integrity, passion, and a relentless focus on providing increased value and helping our customers sell more equipment.
For more information, visit www.kraftfluid.com