Kraft Fluid Systems Appoints New VP of Sales and Marketing

Internal promotion of industry veteran takes on added responsibilities directing sales growth strategies and marketing efforts.

Patrick Green, VP Sales and Marketing, Kraft Fluid SystemsCleveland, OH – Kraft Fluid Systems, Inc. has promoted Patrick Green to vice president of sales and marketing. Mr. Green will take on additional growth responsibilities for the company as it prepares to enter its 50th year in business.

Green is responsible for leading the company’s sales, engineering, product management, and marketing functions. He will continue to work with Kraft’s 11 territory managers as supervisor to lead the sales organization in developing and sustaining growth with mobile hydraulics, electronic controls, and electric drives with mobile off-highway OEM customers. Additional responsibilities as a senior manager include assisting with the company’s strategic planning efforts and managing vendor relationships.

“We hired Pat early in 2020 knowing that he would make a positive impact on our business. He’s shown us that he has a great understanding of the industry and our customers’ needs,” said Scott Durand, president of Kraft Fluid Systems. “While the industry has seen some unprecedented challenges over the past two years, Pat has been the one that consistently keeps our sales and customer support efforts moving along in the right direction. We are excited to see him grow in his new position and take on additional strategic responsibilities.”

“The culture of Kraft is truly unique. Our employee-owners are absolutely committed to our customers’ success,” says Pat Green, vice president of sales and marketing of Kraft Fluid System. “As a member of the senior leadership team, my role is to work with our sales team, engineers, and supplier partners to ensure that our customers continue to benefit from our product offering, application expertise, and business support to help them sell more machines.”

Green is a graduate of Purdue University and lives with his family in the Cleveland area. He is actively involved in industry associations and was recently elected as a Director of the National Fluid Power Association. Green also participates in the Fluid Power Distribution Association’s Young Executives organization.

About Kraft Fluid Systems, Inc.

Kraft Fluid Systems is the leading distributor of mobile hydraulic equipment and electric drive solutions in the Midwest US. The company sells, services and inventories products from world-class manufacturers. With 50 years of experience, Kraft is the preferred distributor when seeking hydraulic components, power transmission equipment, electric drive technologies, and electronic controls for mobile OEM integrated solutions.

Kraft Fluid Systems is known as the mobile system integration experts. The employee-owners at Kraft have the technical expertise and knowledge to provide the best custom solutions based on decades of hands-on experience and training like no other in the industry. We have the expertise, integrity, passion, and a relentless focus on providing increased value and helping our customers sell more equipment.

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